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Artiphon & Warner Music Group Celebrate 50 Years of Hip Hop with AR Music Lenses featuring Diddy, Lil’ Kim, and the Notorious B.I.G.

August 15, 2023Nicole GovelBrands, Music50, artiphon, chorda, Hip Hop, instagram lens, music, music week, PR, tech, warner, wmg

Open the new Diddy Effect on the Rhino Records Instagram, and you’ll see your own face rotating as if you’re a vinyl record on a turntable. You’ll hear his 1997 hit, “Been Around the World,” until you reverse the record with a DJ move and your world starts turning the other way, revealing the foundational sample: “Let’s Dance” by David Bowie. Created in…

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