Trendsetter is humbled to welcome Grammy award winning rapper Kendrick Lamar to the 2017 roster!
In case you missed it, Kendrick Lamar dropped the music videos for his latest songs “DNA.” and “HUMBLE.” off his most recent, chart-topping album DAMN. Within a short amount of time, “HUMBLE.” has managed to rack up nearly 120 million views on YouTube and “DNA.” is trailing shortly behind with an impressive 32 million views.
Watch “HUMBLE.” here.
Watch “DNA.” here.
Kendrick Lamar has been making headlines since the start of his rapping career. His first major label album, good kid, m. A. A. d. city, was nominated for Album of the Year in the 2014 Grammy’s. Kendrick made his mark at the 58th Grammy Awards after he received 11 nominations in one night for his album To Pimp a Butterfly—just one nomination behind Michael Jackson, who holds the record of 12 nominations since 1984. That same year, Time named him one of the 100 most influential people in the world.
The Compton-based, platinum selling rapper currently has over 28 million monthly listeners on Spotify, making him the 14th most Spotify-streamed artist in the world. His most recent album DAMN. helped him become the fifth artist in the world to simultaneously land all of the album’s tracks on the Billboard Hot 100 chart.