Earlier today, Viacom announced that they will be rebranding, what is currently MTV Hits, to NickMusic. NickMusic is being described as “a 24- hour music video destination for kids.”and will launch September 9.
Nick Cannon will continue to serve as the chairman at Nickelodeon and will be involved with the rebranding of NickMusic. Trendsetter is always impressed by Nick, as he’s the busiest (and one of the most successful) guys in the business, and he consistently blows us away. With his involvement here, there is no doubt this channel will thrive and bring more and more quality content to our TVs.
Read more about the rebranding on Variety .
Nickelodeon has longstanding connections to the pop music scene. Clear Channel’s iHeartRadio digital platform features Nick-related celebrities on NickRadio (which promotes itself as offering “All the Hits, All the Slime”). It also features pop stars in its annual Kids Choice Awards.
MTV Hits launched in 2002 and is mostly offered on cable companies’ digital tiers.
Earlier this month Viacom rebranded VH1 classic as MTV classic.