Trendsetter secured an exclusive highlight piece with TedX on Trendsetter CEO Roy LaManna on his influence in the music industry, his entertainment start up Vydia that is helping independent artists make money in today’s digital world and his work with music’s A-listers.
Check out the full article on Tedx HERE !
With over 15 years in the entertainment industry, Roy LaManna’s name has become synonymous with the launch of visionary and inventive companies, propelling him as the go-to guy in the music video space. LaManna honed his craft in music videos as the Music Video Commissioner for Island Def Jam Music Group, where during his tenure, he executive produced video treatments for some of the label’s elite acts from Fall Out Boy, Justin Bieber, Tyga, The Killers and Ludacris earning him praise from The Huffington Post, Parade Magazine, NJ Biz and more.
LaManna also had a passion for helping artists market and promote their video creations and went on to to launch the now acclaimed music video promotion company: Trendsetter Marketing. The PR company, which specializes in securing maximum exposure for artist’s visual treatments in the world’s dominant digital and offline spaces for today’s biggest acts, as well as the stars of tomorrow. Trendsetter’s roster of elite acts includes Andy Grammer, Ariana Grande, Justin Bieber, Major Lazer, Quentin Tarantino’s The Hateful Eight, We Love Disney, Iggy Azalea as well the world’s most prominent brands including Munchkin, Disney and Seiko.
LaManna’s most recent venture, entertainment startup, Vydia, is a music video distribution platform that allows artists to distribute and publish their music videos on some of the world’s biggest platforms including Vevo, YouTube, Dailymotion, Facebook and more, bringing artists the best opportunities to promote and monetize their videos while managing their digital rights. In just over a year, the numbers behind Vydia are staggering with over 200 million+ monthly monetized streams and over 100,000+ artists. Artists who have gone through the platform include acts like Fetty Wap, Dove Cameron and Ryan McCartan of the Disney Channel, Post Malone,Jimmy Buffett, Def Leppard, Tom Delonge of Blink 182, and Keith Urban.