ICYMI: Fashion, beauty, and culture site COOLS showed NKD NYC some love in their latest article, “Here’s Why I Froze My Ass Off.”
Check out the article here.
Beauty writer Lauren Kaiser followed in the footsteps of several celebrities─ including Victoria Beckham and Tony Robbins─ and spent an afternoon trying out cryotherapy. Inspired by the best, she said, “Cryotherapy is still relatively new in the US, but has attained a fan club of endorsements from pro-athletes, who are replacing ice baths with cryotherapy chambers, and self-help celebrities like Tony Robbins, who has installed a unit in each of his homes for a morning blast.”
After her treatment concluded, she mentioned the immediate benefits─ “I did feel an extra pep in my step and an adrenaline rush akin to runners high. My body acclimated back to normal temperature by the time I had changed back into my clothes.”