ANNOUNCES NEW EP WANNA TAKE THIS DOWNTOWN?
SHARES NEW SINGLE/ Video “LOWKEY”
SINGLE OUT NOW VIA 88RISING/12TONE / EP COMING SOON
(Photo Credit: Naomi Christie)
Like many Gen Z kids who grew up on the internet, Jakarta-born, LA-based NIKI’s influences are wide-ranging and genre-busting. Her R&B-oriented Zephyr EP (2018) was just the icing on the cake of what was a huge year for the Indonesian R&B singer, who shot into global consciousness after joining the stereotype-smashing 88rising collective and racking up 113 millions streaming plays across all DSPs. Today, NIKI returns to the fold with new single “lowkey,” a first taste of her forthcoming wanna take this downtown? EP (Out May 2019 via 88rising/12Tone). Click HERE to listen and watch the Nina McNeely-directed (“Climax” by Gasper Noé, “The Gate” by Björk, “Close” by Nick Jonas, and “Final Song” by MØ) visualizer for the song HERE.
“lowkey” was co-produced by Z3N, a twice-over platinum producer who’s worked with top-tier rap talent including Lil Wayne, Tory Lanez, Lil Baby and YNM Melly. “It’s a really cool track, because it’s an honest, pretty frontal subject…” says NIKI. “To not make it what its not, to keep things lowkey… but it’s set against the backdrop of innocence and almost has a coy delivery and tone, which I was very intentional about…” The sultry neo-R&B record gives listeners an honest and empowering portrayal of fleeting love.
Stream NIKI’s “lowkey” now:
At only 20-years old, Indonesian R&B artist NIKI has already achieved global recognition as “the internet’s favorite R&B princess” (Noisey). Since the release of her breakout EP Zephyr last spring, NIKI has earned critical acclaim from the likes of Highsnobiety, Pitchfork, Nylon, and Clash, among many others. Amassing over 113 million streams to date, NIKI has slammed the door on the conventions of teen pop stardom—writing, recording, and producing her music on her own. Her remarkable versatility and genre-bending artistry has galvanized fans across the globe. NIKI went on tour this past summer supporting pop superstar Halsey on her Asia tour, followed by the 88rising Head in the Clouds Festival and North America Tour this past fall. NIKI closed out the year as one of Complex’s Best New Artists of 2018. Her 2nd EP wanna take this downtown? Is due out May 2018.
NIKI assets are available HERE.