Trendsetter is thrilled to welcome up-and-comer NexxThursday to the growing 2017 roster with the video for “Sway” featuring Quavo and Lil Yachty.
Watch the video here
NexxThursday crafts his own world piece by piece. The New York-born and Los Angeles-based artist and Holla Back Music Group founder not only sings, raps, and writes, but he also produces, engineers, and mixes. As a result, a singular vision courses through every movement on his debut Natasha EP [Warner Bros. Records]—from buoyant energized rhymes and show-stopping vocal runs to widescreen production and shimmering soundscapes.
This approach transformed his independent breakout “Down” into a viral hit during 2016. Co-produced with Joey Castellani, this introductory anthem scored over 1.42 million Soundcloud plays and 754K YouTube views in under six months with no traditional promotion, co-sign, or label. It’s been a long journey to this point…By 16 years old, the Brooklyn native learned production and moved throughout various studios across the city, sitting in on sessions, creating beats, and architecting a style of his own. After years of quietly working in the shadows, he emerged under the moniker NexxThursday in 2016. YouTube sensation LeanSquad found “Down” and showcased it in a video. Soon, the track caught fire online, and he inked a deal with Warner Bros. Records.To introduce Natasha, NexxThursday updates “Sway” with cameos from Quavo of Migos and Lil Yachty. Welcome to his world.