Earlier this year, Trendsetter worked closely alongside baby product company Munchkin Inc. on their #OrcasLiveInOceans campaign set in place after the passing of Blackfish‘s Tilikum. The initiative included removing the orca from their top-selling Sea Squirt Bath Toy Collection, a toy that was a part of their bath set for over 10 years; a generous $1,000,000 donation towards an orca ocean sanctuary from Munchkin CEO Steven Dunn; and 100% of the proceeds from the company’s website supporting the project during the month of January.
Shortly after, the company’s PETA video inspired 4th grade students from Norton Creek Elementary School in Chicago, IL to submit their own letters and visuals to Dunn in support of Project Orca. In honor of Orca month, Munchkin has put together a touching video commemorating the students’ work.
Watch the heartfelt video here