PBS is turning its lens onto viewers this October to celebrate Hispanic Heritage Month through a new social media campaign: # MiHistoria ! The campaign encourages audiences to celebrate Latino stories & culture, and to contribute their own stories — memories, photos and videos — via their favorite social networks. This week’s theme, Latino music, was recently featured by Vibe Magazine.
Check out the feature here
This week’s theme, PBS turned up the volume, lending their ears on a tradition that represents an important element of Latin America culture—Music! PBS encourages you to be a part of #MiHistoria this week by celebrating you and your most memorable music moments during Hispanic Heritage Month. Next week will focus on family and friends.
More info:
Each week a new theme will challenge viewers to celebrate the people, ideas, and moments in history that are important to them. All memories usig the hashtag #MiHistoria (and tag @PBS) will be aggregated onto PBS.org and shared across PBS platforms to help celebrate Hispanic Heritage Month.
Weekly themes will prompt online audiences to celebrate Latino culture through their own photos & videos. Campaign images, sourced by PBS, LPB, WORD Channel and AMDOC will be used to prompt this discussion.