Trendsetter is thrilled to welcome indie-pop-rock rising star Jack Bruno to the 2017 roster with his second solo single, “My Way.” The single pairs west coast hip-hop production trademarks with propulsive euphoria. It’s Bruno’s statement of intent, in which he reflects unsparingly on his mistakes, but focuses firmly on the future. “My Way” reflects on the euphoria that he felt getting back into the studio and playing to packed crowds. Now having teamed up with producer DJ Camper (Big Sean, Drake, & HER) Bruno is busy finishing up his first major release, a mixtape that is set to be released in two separate halves. But he’s trying not to look too far into the future. “I feel like things are totally out of my control,”Jack Bruno says. “And I’m fine with that.”
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In 2015, Jack’s indie-synth alternative band received early praise, and toured with Weezer and presently popular Alt-J, and had released two highly acclaimed EPs. Now, working solo and taking his artistry to the next level — Jack Bruno’s musical reinvention is not one to be missed. Jack Bruno’s songs are songs of survival: urgent alternative/hip hop missives written by a man who’s peered over the precipice and seen how it looks to lose it all. Channelling his love of Gorillaz and British grime artists like AJ Tracey, and inspired by the creative community he’s found at home in Los Angeles, it’s the sound of an artist forsaking his once-toxic ambition to rediscover the pleasure in creation. “My ambition was absolutely absurd,” he says. “I thought, I’ll try to put some songs together, and I’m gonna get signed—it was totally unrealistic.” It wasn’t as unrealistic as he thought—by the time he turned 15, his band at the time was regularly gigging around iconic LA spots The Roxy and The Troubadour, attracting the attention of major labels. Some told him to come back in five years (“I was like, ‘What do you mean?! I’m ready to go!’”) and others told him they’d only sign him if he was willing to take the young manufactured boyband approach. “I thought, no…way, if I want to make it in music, it has to be in an authentic way,” he says. “At that age, it was really important to me—still is.”
For more on Jack Bruno, check out his website