While the Family Force 5 “Paycheck” video premiere is still a week away, Trendsetter created a strategic roll out plan to get fans excited about the new video. We initially released Behind The Scenes photos from the video and announced the premiere date on the band’s Facebook page on a custom landing page. The photos were available only on Facebook, generating comments and ‘LIKES’ as well as driving traffic to the FB page from new visitors.
Trendsetter also created a :30 video teaser to give fans a sneak peak from the music video. In less than 24 hours, the video has received nearly 4,000 plays.