This week, music technology platform Royalty Exchange is offering an opportunity to earn royalties from one of the most recognizable tunes in advertising history: Folgers’ iconic jingle “The Best Part of Wakin’ Up.” The song made its debut in 1984 and has since become inextricably linked with the Folgers brand itself. Over the years, it has been performed by musicians like Randy Travis, Aretha Franklin and Rockapella, and in the styles of nearly every music genre imaginable.
The jingle’s ability to stand the test of time is remarkable. Beginning with the classic commercial “Peter Comes Home For Christmas,” which ran on television for more than a decade, the song has been reimagined through several Folgers-sponsored jingle contests, modernized in a 2019 holiday campaign, and optimized for internet and social media in 2021 with short pandemic-themed clips.
The bidding starts at $63,000 and the winner of this auction will earn royalties any time the jingle is used in an advertisement on TV, radio, the internet, or anywhere else. Over the past year alone, the song has earned $11,746.52 from performances.
View the auction here.
About Royalty Exchange:
Royalty Exchange is the world’s largest platform for buying and selling royalty assets of any type, mostly music, where royalty owners can sell their future payments to investors as alternative assets. The company’s marketplace boasts over $95 million in deals and a community of over 30,000 investors looking for royalty-based assets. All types of assets can be monetized and invested in including music royalties, film royalties, and tax credits, patent and intellectual property royalties, trade secret royalties, renewable energy land leases, technology licensing royalties, book publishing royalties, franchise royalties, copyright royalties and agriculture royalties.
Royalty Exchange uses the power of markets to unlock the value of ideas that enrich the human experience. They operate the world’s oldest and largest marketplace for buying and selling royalties, bringing together music creators and private investors with transparency and fairness. Creators raise money without going into debt or giving up their rights. Investors access high-yield, uncorrelated royalty opportunities. The result is a solution for all creators and investors, not just the connected few.