With a mission to bridge the gap between China and the Western world, East Goes Global, the LA-based, China-focused marketing team behind Backstreet Boys, John Legend, Kacey Musgraves, Shawn Mendes, The Chainsmokers, Troye Sivan, Ryan Serhant, Sideman, Will Smith and countless other Artists, Sport Teams, Brands, and Influencers has closed their Series Seed. Exclusively announced this week on Music Business Worldwide, East Goes Global raised $1M+ bringing the company valuation to $10M. The round was oversubscribed and exclusively extended to investors via invite-only. Notable investors include global superstars FLETCHER, Ingrid Andress, Jessie J, Jessie Reyez, managers Alfredo Tirado, James Dai, and teams including Jonathan Gordon’s 1916 Enterprises and rogue. The new capital accelerates East Goes Global’s ability to build out their SaaS platform, currently being beta-tested, as well as onboarding strategic hires to further growth.
Andrew Spalter, CEO & Founder of East Goes Global shares “What started 4 years ago as an idea has blossomed into an industry-leading vertically integrated agency garnering our clients millions in revenue in a relatively untapped market. Our clients now have a combined reach of 100M+ followers in the largest market in the world… We saw a gap in the marketplace, went after it, and today, this raise will help us continue to stay ahead of it.”
While in China working with international pop-star Jessie J, Spalter quickly realized there was a massive, undeniable disconnect between communication across social media platforms. With this realization and now personal experience operating in Chinese culture, Spalter became determined to build a bridge between China and the Western world and cultivate ultimate brand development for East Goes Global clients. With a mission to connect the East and West, the team at East Goes Global is hyper focused on connecting musicians, actors, gamers, sport teams, athletes and brands to the world’s fastest-growing consumer market. Spalter has quietly and successfully grown East Goes Global in just a few years, securing 100M+ followers across some of the biggest stars in the world in China. With China holding one-fifth of the world’s population (1.5B+) and now being the fastest-growing consumer market globally, valued at $5.7T, the opportunity is endless.
For more information on East Goes Global, visit www.eastgoesglobal.com