While sync placement can be an amazing opportunity for artists to have their music heard, complexity and friction around licensing has resulted in shifts towards easier music solutions (stock, royalty free…), which often means lost opportunities and revenue for real artists and composers. Chordal is building an ecosystem where content and game makers, from enterprise to independent, can license the music they love directly from artists, labels, and publishers, with the same speed and simplicity they’ve come to expect from easier music solutions. This week, the team at Chordal spoke with Forbes on how their platform is revolutionizing global sync with strategic partnerships and innovative technology. Read the full interview here.
Recently launched, Chordal is the first collaborative rights platform to revolutionize global sync; allowing collaboration, improving transparency and reducing friction for buyers via a groundbreaking approach to rights management. They are the first creative platform to connect labels, publishers, artists, and managers through the copyrights they share, with the goal of bringing the next generation of content creators closer to the music they love.
The groundbreaking part of the platform is that instead of each company uploading a catalog somewhere to manage in a vacuum, rights holders who share copyrights are connected together by their music rights on a track-by-track basis, and music users/buyers can reach them there at any time. This technology allows anyone in the music industry to find and be in touch with each other regarding clearances and creative collaboration in real time. It also means anyone in the entertainment and content industry can reach relevant stakeholders and be provided access to the label approved masters for download when they need them. In effect, Chordal is a creative social network with rights management at its core. Add to it their automated licensing tools and AI-powered quoting engine, and it’s clear Chordal is the first truly full stack sync play, built to scale with the future of content creation.