2019 was a remarkable year for team Trendsetter and its influencer marketing projects! This past year, our client base nearly doubled in size including past clients such as the Scott Brothers and Rockabye Baby! along with new clients such as BloomsyBox, Andy Grammer, Baby Shark Live Tour, and more!
Quickly recapping, Trendsetter recently branched out from the music marketing business to include influencer and digital marketing strategies. Utilizing our longstanding industry relationships, we’ve secured partnerships with celebrities and influencers that help increase exposure of high-level brands, proven in our analytics.
Trendsetter has been able to expand beyond its clientele not only working with baby products and books but with more live experiences, subscription boxes, apparel, fitness, home decor, soundtracks and more!!
Not only were our projects in 2019 successful, but we were also successful on the editorial side! Trendsetter secured spots for our clients in Brides Magazine, House Beautiful, Scary Mommy, The Mamma Playbook, and the list goes on!
Some of our TOP highlights from 2019 are:
- Trendsetter worked with its first subscription box, BloomsyBox securing over 40 influencers for the campaign as well as 16 gift guide inclusions on blog sites and editorial placement for Brides, Medium, etc!
- Trendsetter secured a spot for the Scott Living line at Kohls in House Beautiful. The feature mentioned Scott Living products such as the Scott Brothers ornaments and throw pillows, which hits over 1.5 million monthly viewers on the site!
- Trendsetter partnered with Above and Beyond & Daybreaker as they implemented their global series of “Flow State” morning yoga events in L.A., increasing awareness of Above and Beyond’s latest and greatest new yoga-inspired album.
- Trendsetter teamed up with Pinkfong and Round Room Live for Baby Shark Live!, the fully immersive concert experience based on the viral kids song “Baby Shark”. Trendsetter secured a number of influencers to attend the show increasing awareness about the tour.
- Trendsetter secured a spot for TushBaby in Scary Mommy, averaging about 13.2 million monthly viewers each month.
This year, Trendsetter ran campaigns for:
- Rockabye Baby!
- Scott Living/Kohls
- Above & Beyond/Daybreaker
- Andy Grammer
- AJR, Neotheater Album
- Jagged Little Pill’s Original Broadway Cast Soundtrack
- BloomsyBox Subscription Box
- I Mom So Hard Book
- TushBaby
- Ollie Gray
- UglyDolls Soundtrack
- Peppa Pig’s Adventure! Tour
- Baby Shark Live! Tour
- Comfitude
It’s been quite a year for Trendsetter Marketing brand & influencer marketing division and we can’t wait for an even better 2020!