Music industry veteran Anthony Martini has joined creator-safe music platform Slip.stream, as shared by Billboard earlier this week. Chief Music Officer and Partner, announced on Martini will build out the company’s frontline record label and develop new music products across the intersection of gaming, content creators and brands. Prior to announcing his official role, it was reported that Slip.stream acquired the recording contracts of Big Havi, platinum producer Powers Pleasant, and cultural icons DJ Envy and DJ Holiday from Martini for an undisclosed sum.
“As new technologies thrust art and entertainment into the future, we’re in the midst of a once-in-a-generation opportunity to innovate. The music fan experience needs freedom to be more dynamic. The reality is, people don’t just listen to music, they want to USE it. The more people can use music, the more exposure it gets, which increases an artist’s chance of success. Slip.stream is built on that premise.” explains Martini. “It never made sense to me how labels would pay an influencer to promote a song, but then penalize them if they promoted it for free. That’s the type of outdated model that I’m on a mission to change.”
Before joining Slip.stream, Anthony Martini was CEO of Royalty Exchange, the world’s largest platform to buy and sell music royalties, paying out over $90m to artists and spearheading the creation of the first ever music publishing NFT. Martini is also an investor and advisor to Factory New, a Metaverse media company behind FN Meka the biggest avatar rapper on TikTok (10M followers). He was also manager of rap superstar Tyga and founded independent hip-hop label Commission Records where he signed and developed Lil Dicky, MadeinTYO, IDK, 24hrs, Derez Deshon and more before selling the label to Big Noise Music Group in 2019.
Slip.stream has had multiple releases in 2021 already including Powers Pleasant’s single “Evil Twin” featuring Denzel Curry and Zillakami, DJ Five Venom’s “Look at What I Did”, and Big Havi and KyleYouMadeThat’s “Important!”. Martini will look to grow the roster of artists for the company while providing new music for creators to use in their content.
“I’ve worked with Ant on a bunch of projects over the past 10 years while at Jingle Punks, but we always wanted to find a way to build something together. He’s always innovating and finding what’s relevant in music, tech, and culture which is right where Slip.stream sits. I’m pumped to have him onboard,” said Co-CEO Dan Demole.
Martini joins a prestigious group of music and tech superstars. Slip.stream was founded by David Carson, Co-CEO, whose previous credits include founding Fuse music television, the iconic rock channel that was later sold to Jennifer Lopez’s NUVOtv for $226M. Carson is also the founder of publishing media company, Heavy.com and New Stand, which recently closed a $40M fundraising round. Joining Carson as Co-CEO is Dan Demole, who along with CMO Jesse Korwin, are fresh off an exit from their music library company Jingle Punks, which sold to WME and Anthem Entertainment.
“Ant sees the future of the music business very clearly. His ability to operate to where the puck is headed is extraordinary. He’s bringing his years of experience and his deep relationships in the industry to help build the future with us at Slip.stream. I couldn’t be more thrilled to work with him” said David Carson.
Slip.stream is the first platform to connect Creators who use music in their content with Musicians who want to grow their audience.
Built with creators in mind, Slip.stream launched with a library of over 100,000 tracks and sound effects, filled with real music from real artists. We are removing the friction around music rights and allowing creators to include the songs they love in their videos and streams.
We are changing the way music, content, and artists come together.