After hitting the road at seventeen years old for his first tour, David Puckett, founding member/drummer of metalcore outfit We Came As Romans, realized there was an undeniable communication gap between their fans and the band. Despite the use of social media, he knew there was more data out there to provide communication with those fans who frequently buy merch, tickets, and engage with the band in other ways. Understanding there was a disconnect preventing them from accessing this essential data, Puckett was determined to make a change for his band and for others in a similar position. Just like that, Hyperculture Marketing Group was born.
Hyperculture specializes in the utilization of artists’ and brands’ D2C information. Segmenting those fans into separate cohorts, Hyperculture leverages the most valuable data and can identify the most loyal, core fans among those casual listeners and followers. With artists currently in a position unlike any other industry, where their third party partners (merch, ticketing, etc) retain most of the direct to consumer data, the lack of information can disenfranchise the artist from being able to communicate freely with their most valuable fans. As a result, most companies find themselves using marketing tactics that yielded great results years ago, but in present times provide overall ineffective results. Hyperculture is changing that, opening up conversations with artists and management to utilize new and successful methods of reaching fans and enriching the fanbase in ways they have not considered before.
Motley Crue, Five Finger Death Punch, Alicia Keys, Shinedown, Papa Roach are just some of the clients currently utilizing Hyperculture’s digital marketing services.
David chatted with AdWeek late last month about how Hyperculture is providing effective solutions to mend the data gap that plagues artists and bands. Check out the interview here.